Powell & Associates
Solving complex health care challenges through human-centered design.

About Us

Powell & Associates

In 2002, Jennifer Powell launched Powell & Associates to support clients in the design and execution of large scale quality improvement initiatives leading to improved health outcomes across health care systems and communities. In 2014, we began working with clients to provide system level quality improvement using human-centered design approaches to solve complex health care challenges. Along with the clients listed on this page, we outline in more detail our human-centered design engagements on our engagement page



Jennifer Powell

Jennifer (Jen) Powell is a health care innovator and quality improvement expert with twenty-five years' experience in the health care industry. She has an extensive track record of leading nationally-based primary and specialty learning networks to achieve better health outcomes while improving the patient and provider experience. Since 2010, she serves as a National QI Consultant for the American Academy of Pediatrics Chapter Quality Network, co-producing curriculum and clinical innovation with twenty AAP state chapters and over 500 pediatric practices. As part of the Improving Performance in Practice (IPIP), sponsored by the American Board of Medical Specialties, she provided technical support to twelve communities across four years with the Robert Wood Johnson Foundation’s Aligning Forces for Quality Initiative. Jennifer is a highly skilled facilitator, working with leaders in all phases of design and implementation to enable health care transformation and align leaders and stakeholders. She has developed publications, implementation guides, tools, and resources with clients to document findings and to disseminate and spread interventions and approaches that work.

Jennifer is a mother of two young adults and lives in Asheville, North Carolina. She is an avid outdoor enthusiast and engaged in social justice/climate change community initiatives.  

LinkedIn profile


Design Strategist

Edwin Kuo

Edwin is a systems thinking  strategist who focuses on operationalizing creativity and strategy using design thinking methodology. With expert knowledge of the design process, he is able to craft conversations to help others learn what a design-led process is and the value of strategic design in the problem-solving processes. 

Edwin uses co-creation collaboration and research to reframe the question to seek new ways to look at problems. With experiences as an Art Director, Project Manager, and Design Strategist, he has been successful in creating, shaping, and implementing system processes that build creative and strategic engagement platforms that solve complex business challenges. Edwin holds a BFA in graphic design from Rhode Island School of Design and a Master’s Degree in Design Management from Pratt Institute. A design thinking evangelist, Edwin writes to shares his insights on design systems and strategic design. You can read these thoughts on his website, edwinwebsite.net

Edwin spends time mountain biking and working with the Westchester Mountain Bike Association. Additionally, he is a coach for the local NICA mountain bike team. He also works on sustainability initiatives for his village as a member of several organizations.   


engagement strategist 

Amy Ohmer

Amy Ohmer is the mother and caregiver of two daughters that were diagnosed with Type 1 Diabetes (T1D) at a very young age. After the first diagnosis in 2006, Amy has become a patient/caregiver voice, advocating for better treatments and care, advising on patient school policy, and focusing on research funding leading to a cure. She is an active advocate for research and care strategy leading to better outcome through co-design within the T1D Exchange, C.S. Mott Children's Hospital Pediatric Endocrinology, and the Patient and Family Advisory Council-Centered Care (PFAC). Nationally, Amy partners with American Diabetes Association (ADA) Advocacy Team, Juvenile Diabetes Research Foundation and the International Children's Advisory Network (iCan Research) through KIDS Michigan.

Utilizing her well-recognized blog, NaturallySweetSisters.com, Amy specializes in creating collaboration through the patient-experience by highlighting the needs of patients and families. Amy's efforts include engaging the unique population of tweens/teens living with T1D through her creative Teen Central programs, which offer social and psychological support as well as community building for adolescents, providers, clinicians, and caregivers. With a BA from Michigan State University in Advertising, Communications, Arts and Science, Amy brings expertise and passion for engaging audiences by offering open communication through social networks, technology, and marketing to strengthen the greater medical community.


Selected Client List

American Academy of Pediatrics

American Board of Medical Specialties

American Medical Association

Cincinnati Children's Hospital Medical Center, James Anderson Center for Health Systems Excellence

Institute for Healthcare Improvement Scotland Health Service Improving Wait Time Initiative

MacColl Center for Health Care Innovation, Kaiser Permanente Northwest Research Institute

NY State Early Comprehensive Childhood System Innovation Network

Robert Wood Johnson Foundation Aligning Forces for Quality Initiative

Sustainable Healthy Communities, National Quality Minority Forum




I worked with Jen Powell over the course of a seven-year place-based transformation initiative funded by the RWJ Foundation. She was sensitive to the politics involved in any transformation effort as well as the realities facing health care providers and leaders in a tumultuous environment. She is an effective and clear communicator, a strong researcher and writer and an empathetic individual who always maintains a patient-centric perspective. I would unequivocally recommend her to organizations needing support in identifying opportunities to improve healthcare through the lens of the end-user.
— Katherine Browne, Deputy Director, RWJF Aligning Forces for Quality Initiative