Powell & Associates
Solving complex health care challenges through human-centered design.

design consulting

Human-Centered Design Engagements

Western New York Early Childhood Development Collaborative Innovations Network 


Jen Powell and Edwin Kuo are collaborating with early development community leaders in Western New York to implement human-centered system change focused on the needs of patients and primary care providers. The human-centered design approach has inspired, motivated and aligned parents, community leaders, health and support-service providers, culminating in key features and a narrowed set of interventions to improve early development systems across two counties. One solution includes the development of a centralized referral repository to provide concise, cross-organization reporting of referral status to all parents and providers.   

Improving Renal Disease Outcomes (IROC) Collaborative



Cincinnati Children's Hospital Medical Center, James Anderson Center for Health Systems Excellence is a convener of collaborative clinical care networks to design, optimize and evaluate health care delivery, patient self-management, patient experience, and disease outcomes using human centered design and implementation science. Ms. Powell and Justin Masterson, Senior Brand Strategist, SEEK Company and parent of a child with special health care needs, engaged with network leaders to lead a nine-month design phase culminating in a set of intervention packages. The IROC Network is now engaged in prototyping these intervention packages and measuring system, network and clinic level outcomes. 


Type I Diabetes (T1D) Collaborative


Cincinnati Children's Hospital Medical Center, James Anderson Center for Health Systems Excellence, engaged in a nine month  human-centered design phase to improve system and patient outcomes for this complex disease. Ms. Powell, Mr. Masterson and Amy Ohmer played key roles in the engagement which included development of an online software idea platform, virtual community engagement workgroups  and two face-to-face sessions with designers representing nine specialty care networks. The design phase culminated in a set of intervention packages that are being tested through the T1D Exchange.   


Powell & Associates has brought a fresh approach to early childhood systems change in the Buffalo-Niagara Falls region. The introduction of human-centered design has allowed us to re-energize and re-engage cross-sector partners in the important work of measurably improving the lives of young children. The perspectives and strategies we’ve gained are helping us forge authentic connections, critical dialogue, and meaningful change through a highly intentional and inclusive process, unlike others we’ve experienced.
— Lynn Pullano, Director, Help Me Grow WNY